Articles on tüketici davranışları

Hacı Halil BAŞER, Ceyda GÜLTEKİN

Fivezero Dergisi, 2026, Vol 6, Issue 1, Page 1-16

This article discusses how netnography can be applied to conduct covert research on sensitive research topics. The popular Dolap application is used as a case study. The research consists of a literature review covering the historical development and benefits of netnography, a qualitative analysis...