1 articles published in Fivezero Dergisi with the keyword "Viral Marketing": The Effect of Viral Marketing on Consumer Based Brand Equity in Air Transportation: A Research Specific to The Covid-19 Pandemic Process
Murat Çakırkaya, Hulusi Can Altay
Fivezero Dergisi, 2023, Vol 3, Issue 2, Page 341-356
Effective implementation of viral marketing strategies within the airline industry can lead to a surge in customer acquisition and enhance brand visibility. Consequently, it can elevate the industry's profile and foster greater consumer preference. Furthermore, airlines boasting strong brand equity...
